Are you facing a transitional moment for your brand?
Do you need to act with sense of urgency?
We can help to unlock the potential of your Brand.
We can help you reconnect your Brand with Culture.
We know clock is ticking.
When to get in touch with us?
M&A DEALS
Today’s value creation no longer relies on cost management, but is focused on growth.
Your ability to unlock the power of acquired brand from day one is critical for accelerating your value creation.
Do you want to fully understand the potential of the acquired brand and how to release the power of the acquired asset from the outset?
Bring us in.
BRAND TURNAROUND
Do you consider your brand as getting oudated and no longer desirable?
Do shifting profit pools and multitude of marketing channels lead to fragmentation and inconsistency of your Brand efforts?
Your Brand may be in critical moment.
Do you want to unlock the power of your brand to capture cultural relevance?
Bring us in.
Alchelab R2 framework is designed to accelerate brand's growth with relentlessly consistent branding yet relevant marketing.
How do we get there?
01
UNCOVER
BRAND
RESIDUAL
Brand Audit.
Connections with unconscious.
Consistency of Branding.
Relevance of Marketing.
02
UNLOCK
TIMELESS
BRAND IDENTITY
Brand Strategy
Vision & Purpose
Distinctive Assets
Brand Story
Brand Architecture
03
EMBRACE
TIMELY
CULTURAL RELEVANCE
Marketing Strategy:
portfolio architecture
innovation platforms
Communication Strategy:
creative & design
04
EQUIP
THE
ORGANIZATION
Brand Philosophy
Marketing Philosophy
Capabilities
Patrycja Nowakowska
Patrycja@alchelab.com
+31646600311
Artur Kuczera
Artur@alchelab.com
+31627845545
About Us
30+ years of experience at corporate and private equity
Turned around global brands, global categories and local businesses
Unlocked consumers and investors connections
Our ingredients:
Behavioural psychology
Culturally anchored Brand Storytellling
Evidence based Marketing
Business Acumen
Read More
