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Are you facing a transitional moment for your brand?
Do you need to act with sense of urgency?

We can help to unlock the potential of your Brand.
We can help you reconnect your Brand with Culture.
We know clock is ticking.

When to get in touch with us?

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M&A DEALS

Today’s value creation no longer relies on cost management, but is focused on growth.

Your ability to unlock the power of acquired brand from day one is critical for accelerating your value creation.

Do you want to fully understand the potential of the acquired brand and how to release the power of the acquired asset from the outset?

Bring us in.

BRAND TURNAROUND

Do you consider your brand as getting oudated and no longer desirable?

Do shifting profit pools and multitude of marketing channels lead to fragmentation and inconsistency of your Brand efforts?

Your Brand may be in critical moment.

Do you want to unlock the power of your brand to capture cultural relevance?

Bring us in.

Alchelab R2 framework is designed to accelerate brand's growth with relentlessly consistent branding yet relevant marketing. 

How do we get there?

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01

UNCOVER

BRAND

RESIDUAL
 

Brand Audit.

Connections with unconscious.

Consistency of Branding.

Relevance of Marketing.

02

UNLOCK

TIMELESS

BRAND IDENTITY
 

Brand Strategy

Vision & Purpose

Distinctive Assets

Brand Story

Brand Architecture

03

EMBRACE

TIMELY

CULTURAL RELEVANCE
 

Marketing Strategy:

portfolio architecture

innovation platforms

Communication Strategy:

creative & design

04

EQUIP
THE
ORGANIZATION

Brand Philosophy

Marketing Philosophy
Capabilities
 

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Patrycja Nowakowska
Patrycja@alchelab.com
+31646600311

Artur Kuczera
Artur@alchelab.com
+31627845545

 

About Us

30+ years of experience at corporate and private equity

Turned around global brands, global categories and local businesses

Unlocked consumers and investors connections

Our ingredients: 

Behavioural psychology

Culturally anchored Brand Storytellling

Evidence based Marketing

Business Acumen

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